Rural tourism is a form of tourism that allows visitors to experience rural life, local culture, traditions, and nature. It includes accommodation in rural areas, local food experiences, participation in agricultural activities, and active recreation in natural environments.
Armenia, with its diverse landscapes, rich cultural heritage, and unique rural identity, has strong potential for the development of rural tourism. This sector plays an important role not only in advancing tourism but also in stimulating economic activity in rural communities and increasing local incomes.
Rural tourism promotes the efficient use of local resources while preserving the environment, biodiversity, and cultural values. It creates new jobs, supports the development of small businesses, and contributes to the sustainable development of communities.
About the Project
The Rural Tourism Development Project was launched in 2018.
Since 2026, the project continues to be financed by NABU and ACBA Federation, while it is implemented by the Armenian Association “For People and Nature” (FPAN).
One of the key missions of the project is to promote green and sustainable rural tourism by ensuring the conservation of natural resources, environmental protection, and the adoption of environmentally responsible practices within communities.
Today, the project includes more than 30 beneficiaries across Armenia.
More than 500 people have participated in trainings conducted within the framework of the project.
Over 50 international tour agencies, bloggers, and journalists have visited Armenia to explore the country’s rural tourism potential.
Main Objectives of the Project
- Develop rural tourism in communities across Armenia
- Support local residents in creating and expanding tourism-related businesses
- Stimulate economic activity in rural areas
- Promote international cooperation and increase Armenia’s visibility as a rural tourism destination
- Encourage green and environmentally responsible tourism practices
- Create new income opportunities and jobs for rural populations
Within the framework of the project, regular calls for proposals are announced. Selected beneficiaries receive grant support to implement their business ideas and contribute to the development of rural tourism.
Contact
For more information, please contact the project coordinator:
Narek Grigoryan
📞 +374 93 420062
📧 narek.grigoryan@fpan.am
